This masterclass is designed to help Operating Agents and their teams communicate their research more effectively to increase its impact.
You’ll learn how to:
- Identify the right target audience within a broader group of stakeholders
- Use tools like audience analysis and stakeholder mapping to guide your communication strategy
- Tailor your key messages, language, and media channels to reach policymakers, the public, and industry
By the end, you’ll have a clear, audience-focused communication plan to support your Annex outputs.
Compulsory modules
To support your communication efforts, download standard templates for writing policy briefs and executive summaries.
These templates have been developed for the EBC programme and come with a detailed guide on how to use them, along with a supporting document that contains communication insights and useful resources.
- Module 1: Shows how to use these tools
- Module 2: Walks you through completing them
Additional modules
Learn which platforms to use, how to create content that resonates, and how to build your professional network online.
- Module 3: Government and Industry
- Module 4: Public and Media
- Module 5: Strategic Social Media